Mumbai: The film publication biz is rife with rumours – about the stars and directors -  normally. Now it is the journos who write about the stars who are being gossiped about. Take the case of Anumpama Chopra – the founder of the evocative Film Companion (FC). The goss has been running riot that Chopra – a former India Today journo who set up the website and the wife of ace director Vidhu Vinod Chopra – is shutting down FC, which by the way has been putting up a healthy financial performance.

Then why bring down the shutters on FC?

Coz, Film Companion is giving way to US entertainment publication The Hollywood Reporter, with Chopra likely to helm the Indian edition, goes the strong canards. Chopra will apparently pocket a healthy trove of cash for exiting FC.

The Hollywood Reporter is part of the Penske Media Corp which also boasts other titles such as Variety, Deadline Hollywood, Rolling Stone, Billboard etc. BollywoodLife is amongst its other flagship Indian titles, boasting more than 20 million unique visitors.

No executive from Penske Media Corp which is owned by Jay Penske was available for comment or confirmation. How, Bollywoodlife.com, the Indian edition of The Hollywood Reporter will find a fit with each other was unclear at the time of writing, but observers believe that the former will continue to focus on the personal lives of actors while the latter will be trade and B2B-focused.

PMC had earlier partnered with Zee TV to set up India.com – in a joint venture.