Mumbai: MAGGI has been an integral part of Indian households for over four decades and always brought people together. The new campaign celebrates meaningful moments of togetherness that can spark conversations, laughter, and lasting memories, encouraging families to create moments of togetherness.

Commenting on the new campaign, Nestlé India director, food business, Rajat Jain said, “The campaign addresses a pressing issue that resonates with a lot of families in the present day. Family members living under the same roof often struggle to get moments of togetherness. MAGGI, being a beloved brand for all members of the family, addresses this challenge by creating joyful and spontaneous moments of fun for the entire family in just two minutes. This is the central idea for our campaign “Rishte Maange, Bas Do Minute”. We hope the campaign will bring a smile to everyone’s face and further deepen MAGGI’s relationship with consumers.”

The campaign has been conceptualised by McCann and is a 360-degree activation across TV, Digital, OOH and a consumer activation via digital.