Mumbai: ABP LIVE, a leading digital news platform, set a new benchmark for digital news engagement on vote counting day on 4 June. It achieved a staggering threefold increase from its previous highest concurrent user count, reaching a record-breaking 50 lakh concurrent users across ABP LIVE platforms.
ABP Network reached a remarkable 200 million users across its websites, apps, connected TV, YouTube, and Social Media channels on the 2024 election results day. This figure represents unduplicated users, showcasing the platform's extensive reach.
Speaking on this achievement, ABP Network CEO Avinash Pandey said: “ABP LIVE's exceptional performance on election day underscores its position as a leading force in Indian digital news. Our commitment to in-depth coverage, innovative formats, and a strong regional presence has resonated with a massive audience, making ABP LIVE the go-to destination for election news in India.”
ABP LIVE also secured the top spot on various social media and video streaming platforms. The network emerged victorious on Facebook, securing the number one position in both Marathi and Bengali platforms in terms of user interactions on 4 June (Source: Crowdtangle). Additionally, ABP Network's regional channels dominated the YouTube leaderboard across Marathi, Bengali, and Gujarati on 4 June, achieving the number one position in live concurrent views for each respective language (Source: Data Beings).
Furthermore, the ABP LIVE official app secured a coveted spot among the top recommended apps on the Google Play Store (news genre) during the crucial exit poll and counting day period (Source: Google Play Store | 1-4 June 2024).
ABP LIVE's innovative approach was also evident with its "ABP Election Centre Metaverse". This virtual experience centre recorded a remarkable 50 lakh interactions on the counting day, showcasing the audience's enthusiasm for this novel election coverage format. (Source: Google Analytics, AWS Servers).
ABP LIVE’s latest launch - Car Play App - also observed over 100,000 seconds of LIVE TV & Podcast plays during the final stage of exit poll and results day combined, ensuring no one misses out on any updates even while driving.
This monumental achievement on the counting day marks a significant milestone for ABP LIVE, solidifying its status as a trailblazer in digital news, especially when it comes to election coverage. With unparalleled engagement and a record-breaking user base, ABP LIVE has demonstrated its unwavering commitment to delivering comprehensive, innovative, and regionally relevant coverage. As it continues to set new standards in the digital news landscape, ABP LIVE remains dedicated to providing its vast audience with reliable and engaging news content. This landmark success is a testament to the platform’s excellence and its pivotal role in shaping the future of news consumption in India.
