Mumbai: VLCC, one of the largest beauty and wellness brands in the world has announced their plans for expansion of its retail presence with the opening of 100 plus beauty and wellness clinics nationwide.
Deepening its pan-India presence, this marks a strategic move for VLCC as it continues to strengthen its position in the wellness industry and cater to the growing demand for premium beauty products and services.
The plans to open these clinics reflect the company's strategy to develop ‘phygital’ channels to serve its customers and build a true omnichannel approach. Furthermore, the company has also grown the retail reach for their personal care products business in India in the general trade and modern trade/assisted channels through a weighted distribution strategy to cover over 100 plus clinics.
VLCC with its expert team of 200 dermatologists provides a wide range of dermatological solutions that include skin rejuvenation and anti-ageing treatments. The brand has 300 plus centres currently and is trusted by more than 20 lakh customers.
“Our ambitious expansion plans reinforce our commitment to redefine beauty and wellness across India. With the opening of over 100 beauty and wellness clinics nationwide, we are not just expanding our footprint, but also deepening our connection with our valued customers. This strategic move aligns perfectly with our vision of providing top-notch services that are easily accessible to an ever-growing community of beauty enthusiasts nationwide.
Our dedication extends beyond just services; it's about empowering Indians to look good, feel good, and live healthy. We believe in fostering a culture of well-being, and our comprehensive offerings are designed to support individuals on their journey to optimal health and beauty.” said VLCC president of global services Anand Wasker.
With a host of new clinics underway, each will feature VLCC services, encompassing skincare, haircare, and wellness treatments, meticulously tailored to meet the diverse needs of consumers. Every clinic will offer a personalized experience, with expert consultants available to provide guidance and recommendations based on individual preferences and concerns.
Through the opening of these 100-plus centres, VLCC aims to further solidify its position as a trusted destination for holistic beauty and wellness solutions, empowering customers to look and feel their best from the inside out.
