Mumbai: USA Cricket is excited to announce that Amul, the world’s strongest dairy brand, has joined as the Lead Arm sponsor of its men's national cricket team for the highly anticipated ICC Men's T20 World Cup 2024. The announcement was made in the presence of the Hon. Consul General of India in the USA, Hon. Binaya R. Pradhan, Shri Jayen Mehta, managing director, Amul and the USA cricket team at the Consulate General of India, New York.
The prestigious ICC tournament will commence on 1 June this year with the opening match scheduled between USA and Canada in Dallas, TX. As co-hosts of this major ICC event, the USA will make its debut appearance in this global championship.
This association with the Gujarat Cooperative Milk Marketing Federation (GCMMF), responsible for marketing milk and milk products under the brand name Amul, signifies a significant step towards expanding and popularizing cricket across the nation. Having initiated their association with international cricket back in 2011 through the Netherlands' cricket team, Amul has maintained a strong bond with the sport by supporting various international teams in numerous ICC events.
USA Cricket chairman Venu Pisike expressed his pleasure by stating, "We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024. Amul's extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field."
Amul managing director Jayen Mehta added: “Milk is the world’s original energy drink and is consumed by sportspersons around the world. For more than 25 years Amul products like Butter, Ghee, Ice cream and Shrikhand have been consumed in the USA and now we are pleased to announce the launch of Amul Fresh Milk across America. The goodness of Amul Milk will empower the USA Cricket team to win hearts and laurels from across the world. We wish our best to the team for the upcoming ICC T20 World Cup 2024.”
With Amul's support and recent 4-0 series victory against Canada, the USA men’s cricket team will look forward to making a statement in the upcoming T20 CWC 2024 at home.
