Mumbai: In a first-of-its-kind partnership in the news industry, CNN-News18 and Federal Bank have joined hands to launch CNN-News18 & Federal Bank Prime Time Studio. The collaboration aims to redefine the landscape of primetime news broadcasting in India.
The CNN-News18 & Federal Bank Prime Time Studio will launch on 25th April 2024, broadcasting live on weekdays from 6 pm to 10 pm. It will feature a stellar lineup of anchors hosting primetime shows, such as ‘Plain Speak’ with Shivani Gupta at 6 pm, ‘The Hard Facts’ with Rahul Shivshankar at 7 pm, ‘The Right Stand’ with Anand Narasimhan at 8 pm, and ‘Brass Tacks’ with Zakka Jacob at 9 pm.
The CNN-News18 & Federal Bank Prime Time Studio will feature state-of-the-art studio design and is equipped with the latest technology, AR and immersive visuals, providing viewers with an engaging and unparalleled viewing experience.
Commenting on the partnership, Network18 CEO - English News Smriti Mehra said, "This partnership in the form of CNN-News18 & Federal Bank Prime Time Studio marks a significant milestone in the news industry. We are excited to bring a new dimension to primetime news broadcasting amidst India’s Lok Sabha polls, with cutting-edge technology and immersive visuals, offering viewers an unparalleled viewing experience like never before."
Zakka Jacob, Managing Editor of CNN-News18, added, "Amidst India’s 2024 General Elections, the role of news channels has become increasingly pivotal. Our partnership with Federal Bank heralds a new era in primetime news, ensuring viewers receive the most relevant, important information most engagingly when it matters the most."
Federal Bank chief marketing officer M V S Murthy said, “At Federal Bank, we have always believed in more marketing per marketing. It’s a proud moment for us to be able to co-create The Primetime Studio for India’s Leading Anchors. Our sense is that this is going to have a high impact as the World’s 5th largest economy is getting into the Election season. CNN- News18 has the gravitas of audiences, who believe that India is News and they want to hear not just the headlines but in-depth analysis, perspectives and trajectory that will catalyse the India story further up the charts into the top 3 economies of the World.”
Known for its unparalleled news quality, CNN-News18 brings news that matters. The channel's philosophy 'On Your Side,' ensures viewers are central to the discourse shaping their present and future.
In terms of viewership, CNN-News18 has been the number-one channel in the English news genre for over 108 consecutive weeks*. It also dominates the crucial primetime slot, providing news and analysis during the most crucial hours.
Starting 25 April the CNN-News18 & Federal Bank Prime Time Studio will be aired live on weekdays from 6 pm to 10 pm on CNN-News18.
*Source: BARC India | Mkt: India | TG: 2+ All | Period: Wk. 12'22-15'24 | Avg. Weekly AMA 000's
