Mumbai: As the anticipation for the upcoming general elections in India intensifies, Times Network, India’s premium broadcast network announces Election Yatra, a first of its kind initiative in Indian news television. Led by the Network’s leading English and Hindi news channels, Times Now and Times Now Navbharat, Election Yatra is a state-of-the-art mobile studio that will traverse the length and breadth of the country, capturing the essence of democracy in action.

Covering 8,000 kms over a period of 40 days until the end of May, Times Now’s Election Yatra will travel across 38 cities in 9 states, including Delhi-Noida, Rajasthan, Gujarat, Maharashtra, Karnataka, Telangana, Andhra Pradesh, Tamil Nadu and Kerala. Embarking on a 60-day journey until June 04, Times Now Navbharat’s Election Yatra will extensively cover the states of Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Delhi, and beyond.

With an unwavering commitment to bringing comprehensive and in-depth election reportage, Election Yatra breaks away from the typical in-studio format and delves deep into the heart of the Indian electorate, presenting incisive and accurate analysis directly from the ground. Helmed by the prominent prime time anchors of Times Now and Times Now Navbharat, this unique initiative serves as the definitive platform for insightful analysis, dynamic debates, and unparalleled coverage of the Indian electoral landscape.

Speaking about this pioneering initiative, Times Now and Times Now Navbharat group editor in chief Navika Kumar said, “Election Yatra is our endeavour to bring the political discourse closer to the people. By mobilizing our mobile studio and journeying into the heart of the nation, we are committed to capture the essence of democracy firsthand and provide our viewers with a deep understanding of the crucial issues in the upcoming elections, empowering them with informed perspectives to shape the future of our democracy”.