Mumbai: 6Degree, a prominent platform in the fashion and lifestyle industry, has announced a partnership with Aditya Birla Fashion and Retail Ltd (ABFRL), a leading fashion and retail conglomerate and part of the Aditya Birla Group, to enhance its e-commerce and digital experiences across its portfolio of brands.

This association aims to leverage 6Degree's expertise in the digital fashion space to enhance ABFRL's digital presence and create a more integrated and personalised shopping experience for customers. The initiative is part of ABFRL's ongoing digital transformation efforts to stay ahead in the rapidly evolving fashion industry and meet the changing preferences of consumers.

6Degree co-founders Nikhil Hegde and Amit Bhardwaj shared their vision for the partnership, "ABFRL is a powerhouse in the Indian fashion and retail sector, and we are elated to collaborate with them to redefine the e-commerce customer experience. Our mission at 6Degree is to empower fashion & lifestyle brands with robust digital solutions that drive growth and innovation."

ABFRL chief digital and information officer Praveen Shrikhande at commented about the partnership, stating, "We look forward to working with 6Degree to enhance our e-commerce journey, improve customer engagement, and drive digital growth across brands."

As ABFRL continues to expand its brand portfolio and explore new market segments, this partnership between ABFRL and 6Degree represents a significant step forward in its ambition to become a leader in the digital fashion realm, ensuring that it remains at the forefront of the industry's digital evolution.