Mumbai: Samsung Electronics Co Ltd. will unleash new mobile experiences with Galaxy AI at Mobile World Congress 2024, which kicks off today in Barcelona, Spain. Visitors to the Samsung booth will experience Galaxy AI hands-on across all Galaxy products, centred around the Galaxy S24 series which leads the way into a new era of mobile AI. Galaxy AI will also be expanded across the Samsung portfolio, including more intelligent productivity with the Galaxy Book4 series, intelligent health with the Galaxy Watch6 series, and Galaxy Ring which is being publicly displayed for the first time.
“Our latest Galaxy products and innovations unlock the power of mobile AI to empower users in their everyday lives to open up new possibilities,” said Samsung Electronics president and head of mobile eXperience business TM Roh. “At MWC this year, we’re excited to showcase Galaxy AI across our portfolio, including the Galaxy S24 series, proving just how powerful these devices are in enabling a better, more intelligent and connected future.”
Introducing a New Era of Mobile AI
Samsung will present the AI features of the Galaxy S24 series that empower user’s communication and creativity, brought to life in everyday scenarios at the booth. This includes features such as Live Translate powered by on-device AI for two-way, real-time translations of phone calls that defy language barriers. Circle to Search with Google enables quick and easy, more intuitive searching to make discoveries with just a simple gesture. Also on show will be Note Assist, which simplifies and organizes complex texts, as well as Generative Edit, which allows a user to freely resize or reposition subjects within photos for more creative freedom.
Samsung has also organized a space where visitors can check out the powerful camera performance of the Galaxy S24 series. In the zone resembling a dim concert hall, close-up shots can be taken of small objects placed on stage to utilize the Nightography capabilities of the Galaxy S24 series, upgraded to be more stable in low light thanks to Galaxy’s AI-based ProVisual Engine.
These Galaxy AI capabilities are soon to be expanded to existing Galaxy models, including Galaxy Z Fold5, Z Flip5 and Tab S9 series, as well as Galaxy S23 series and S23 FE. In addition, Samsung is offering the chance to experience enhanced productivity first-hand with the Galaxy Book4 series, set to launch globally on February 26. Displayed at the Samsung booth, connectivity features on Galaxy devices will demonstrate how users can elevate productivity seamlessly, such as easy transfer and editing of photos and videos between Galaxy S24, Galaxy Book4 and Galaxy Tab S9.
