Mumbai: NueGo, an intercity electric AC bus service from GreenCell Mobility, proudly announces its latest collaboration with Delhi Capitals for the upcoming cricket season, set to commence on 23 February

NueGo will partner as the Associate Sponsor for the Delhi Capitals cricket franchise. NueGo brand logo will be featured on the leading trouser of the team’s official & training jersey, as part of the deal. This collaboration aligns with NueGo’s core values towards promoting eco-friendly travel and empowering women.

GreenCell Mobility CEO & MD Devndra Chawla, "Our collaboration with Delhi Capitals signals a significant stride in our growth journey, emphasising our commitment to excellence, sustainability, and a shared winning ethos. In partnership with Delhi Capitals women’s team, our focus expands beyond sustainable mobility - it's about fostering inclusivity and empowering women. Aligned with the vision of Delhi Capitals, NueGo is dedicated to creating a supportive environment where every woman can excel, both on the field and beyond."

Delhi Capitals, Interim CEO Sukhvinder Singh "NueGO are one of the leaders in sustainable mobility, and as they aim to expand their vision to inclusivity and women empowerment, we are delighted to welcome them to the Delhi Capitals family as our associate sponsor in this landmark moment for women's cricket in India. This partnership symbolises our shared values and commitment towards making an impact in society. We look forward to a successful association with NueGo."

With this new alliance, NueGo has solidified its position with all three major sports leagues of the country: cricket, football, and kabaddi. This expansion, combined with an existing agreement with Chennaiyan FC, demonstrates NueGo's continued commitment to fostering an eco-conscious culture and improving women's sports in the country. Through this cricket partnership, NueGo will aim to inspire and spread awareness about safe and sustainable transportation to a wider audience.