Mumbai: Radio City, India's leading radio network, announced the return of its much-awaited Valentine’s Day campaign, "Pyaar Ki Dumm Season 2." Following the tremendous success of last year's event, Radio City recreated the vibe of love and joy once again this time on 12 February 2024, at ‘Ohh my Dog Café,’ located in Lokhandwala.
Building upon the heartwarming experiences of the previous edition, "Pyaar Ki Dumm Season 2" proved to be an unforgettable celebration of love and companionship. This year's event showcased a variety of thrilling activities, from engaging interactions with furry companions to the captivating charm of Radio City’s RJs their very own internal influencers and celebrities who effortlessly entertained the audience. Their charismatic presence truly delighted the listeners, making the experience all the more memorable.
The event kickstarted ensuring that attendees had a paw + awesome = pawesome time! A total of 10 lucky winners received the opportunity to bring their beloved pets to the Ohh My Dog café and participate in the celebration. Gift hampers were distributed to the winners, adding to the excitement of the event. Furthermore, building on the charm of the most loved day, well-known celebrity couple, Sanjay Gagnani and Poonam Preet, came along with their pets, Flirty & Disney, adding to the excitement!
Radio City CEO Ashit Kukian expressed excitement for "Pyaar Ki Dumm Season 2.” He said, “On Valentine’s week, when love is in the air, Radio City aimed to celebrate love in all forms, establishing connection. The season 2 of "Pyaar Ki Dumm" underlines our station's dedication to offering memorable experiences. Radio City consistently endeavours to enrich the listeners experience, whether through special events or innovative programming. With this exclusive new season, we remain devoted to creating meaningful moments, continuing our tradition of excellence in entertainment and engagement.
Popular celebrity POWER couple, Sanjay Gagnani and Poonam Preet, showed up at the event along with adorable pets. Sharing their excitement regarding this heartwarming initiative by Radio City, commented, “It's essential to provide our furry companions with the care and love they deserve, rather than adopting dogs impulsively for momentary entertainment. This Valentine's Day, we urge everyone to consider the lifelong commitment involved in having a pet. Furthermore, we want to commend Radio City for their initiative, ‘Pyaar Ki Dumm Season 2.’ It's soul - stirring to see a platform that believes in building connections and spreading love within the community. We wholeheartedly encourage and wish Radio City to continue with more seasons of this event, as it not only entertains but also educates and inspires people to cherish their pets and celebrate the bonds of love in all its forms.”
"Pyaar Ki Dumm Season 2" reflects Radio City's commitment to developing connections and spreading love and the event’s key objective was to celebrate the spirit of Valentine’s Day in a meaningful and joyous manner. This event was a huge hit to commemorate the saying, "Love is a four-legged word," reminding us that love knows no bounds, whether shared with a pet or cherished alone!
