Mumbai: The much-awaited Khelo India Youth Games 2023, Tamil Nadu edition began on 19 January 2024, with competitions being held across four cities - Chennai, Coimbatore, Madurai, and Trichy. The Khelo India Youth Games (KIYG) is a flagship competition where emerging sporting talent is inspired and motivated, to harness their potential as future Champions. With the aligned commitment to transform grassroots sports in India across disciplines, Sports For All (SFA) continues the commitment towards Khelo India Youth Games (KIYG), in the second year of the sponsorship.
Sports Authority of India (SAI) DDG Ekta Vishnoi shared, "Propelling India onto the global sporting map begins with discovering India's untapped sporting talent. Khelo India Youth Games was launched with the vision to bring about change in the country’s sporting ecosystem, at the grassroots level. Aligning our commitment with the strength that Sports For All (SFA) has been building, is what makes this partnership a landmark in developing a sporting nation. Hosting the games for the first time in southern India, the debut of squash and Tamil Nadu’s oldest weapon-based martial arts form Silambam, launching the first woman mascot - these firsts narrate the new era of sports in the country, and we are proud to have team SFA join this journey.”
SFA has been an integral part of the Khelo India Youth Games in Haryana, Pune and Guwahati. In 2023, coming on board as the ‘powered by’ sponsor, SFA committed an investment of Rs. 12.5crores (for five years), emphasizing on the unwavering dedication to discover young sporting talent in the country. As sponsors, SFA gets on-ground branding and the company's logo is displayed on the player jerseys. This year (2024) for Khelo India Youth Games(KIYG), SFA is organizing the on-ground games across Tamil Nadu, providing their rich expertise in managing multi-sport experiences.
Speaking about the partnership, Sports For All (SFA) COO Rajas Joshi elaborated, "At SFA, our aim is to enable athletes to begin their sporting journey with SFA Championships and eventually represent at the State, National and International platforms. Our partnership with Khelo India Youth Games is a perfect synergy of our shared vision to empower young athletes and provide them with a platform to showcase their incredible talent. Having seamlessly conducted editions of Khelo India Youth Games, two editions of National Games and more than 21 SFA Championships, our efforts are focused to contribute significantly towards the development of grassroots sports, in India".
