Mumbai: Chumbak, India’s leading home and lifestyle retail major, has unveiled the 'A Life of Joy' campaign on the occasion of celebrating the New Year. This strategic development highlights Chumbak's commitment to uplifting the overall consumer experience and strengthening its position in the competitive retail sector.

'A Life of Joy' serves as the brand’s manifesto, presenting its core values that have consistently defined Chumbak for its consumers and internal team. Focused on celebrating the small joys in life, the campaign looks forward to establishing Chumbak more than a retail destination but a companion of joy in everyday living.

Speaking about the announcement, Chumbak co-founder and director, of product & design Shubhra Chadda mentioned, "We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”

Adding to that, Chumbak co-founder and director of the brand Vivek Prabhakar said,  “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”

As Chumbak continues its trajectory, the 'A Life of Joy' campaign aligns with the brand's strategic objectives to strengthen consumer loyalty, enhance brand recognition, and create a positive impact on the bottom line.