Mumbai: One Impression, India’s leading influencer marketing platform, welcomes Udit Sharma as its chief business officer (CBO). In his professional capacity, Udit will spearhead the company’s revenue growth, new region expansion, team building, and strategic partnerships.
Prior to joining One Impression, Udit held the position of ShareChat chief revenue office (CRO) homegrown social media company.
Talking about his new role, Udit Sharma said “Last couple of years have seen a truly remarkable growth in the consumption of content created by millions of influencers. This has resulted in strong creator-follower connections and has opened up potentially new avenues for brands to engage with their TG. However, given its unique challenges, Influencer Marketing still has some way to go before becoming a key marketing element for brands. So, when I came across One Impression, I was truly impressed with its core product that solves all those issues and puts brands back in control. I am absolutely thrilled to be joining One Impression in its mission to simplify Influencer Marketing for all businesses, big and small.”
One Impression founder Apaskh Gupta shared, “We believe brands around the world have demonstrated the power of creator content & influencer marketing. We are now at an inflection point for the industry and we are about to witness the true power of influencer marketing for businesses around the world. As influencers continue to become increasingly more meaningful in the lifecycle of a business, there is an immediate need for a technology platform to remove all inefficiencies associated with the channel. One Impression has built a world-class platform that solves problems at every step of the process and enables brands & creators to collaborate seamlessly. We are truly excited to have Udit join us in this journey. We believe his experience & knowledge in building large-scale platforms will help us take the One Impression platform to the world.”
Udit Sharma brings a wealth of experience to One Impression, having previously served as Disney+ Hotstar Sr. vice president (VP) & head of sales. Over his five-year tenure, he led large clients (LCS), small and medium-sized businesses (SMB), and agency businesses, contributing significantly to the streaming platform's growth.
With a diverse background spanning industries such as media, mobile payments/fintech, and consumer electronics, Udit's professional journey includes roles at Freecharge, Zomato, Oxigen Services, and Samsung Electronics.
One Impression is thrilled about this collaboration with Udit Sharma. The combination of Udit Sharma's extensive industry expertise and the platform's innovative approach to influencer marketing is expected to result in a powerful partnership. Together, they aim to achieve remarkable success in the dynamic field of influencer marketing.
