Mumbai: Dalda Vanaspati, the iconic legacy brand from Bunge India, has proudly been honoured as the ‘Most Preferred Brands of India 2023’ by the cutting-edge online news group, MarksmenDaily. Dalda Vanaspati was given this recognition at a formal event hosted by the MarksmenDaily Group on 8 December, 2023 in Mumbai. This recognition comes as a testament to Dalda Vanaspati's enduring trust & legacy, spanning over 75 years and making it one of India's most cherished brands.
Dalda Vanaspati, a name that resonates with generations, holds a special place in the hearts of Indian households since its inception in the 1930s. The brand's journey began long before India gained its independence, and even today, the memories of its iconic black and white advertisements and the yellow jar with the palm tree, evokes nostalgia among all age groups across India. The brand has been a constant companion in kitchens, celebrated for its unparalleled flavour, richness, and exceptional value.
Dalda Vanaspati distinguishes itself through its steadfast dedication for not only complying with Indian food safety regulations but also to stay in sync with international progress in health, nutrition, and food safety. The brand's transition to being Transfat-free, exemplifies its unwavering commitment to prioritize consumer health and safety. The journey of Dalda Vanaspati extends beyond culinary heritage to encompass innovation, health awareness, and a vision for a nation that enjoys Taste with Health. With such a captivating brand journey, it was only fitting for MarksmenDaily group to nominate Dalda Vanaspati as one of ‘The Most preferred Brands of India 2023’. This nomination was a result of an extensive quantitative consumer research survey conducted by LeadCap, a leading global research, advisory and consulting firm.
Speaking on the occasion, Bunge India AVP marketing Milind Acharya expressed gratitude for the recognition, saying, "We are thrilled to be again acknowledged as one of the 'Most Preferred Brands of India 2023' and this time by MarksmenDaily Group. This prestigious accolade is a testament to Dalda Vanaspati’s rich legacy, unwavering quality, and the enduring trust of our consumers. At Bunge, we remain committed to delivering excellence, and this recognition reinforces our dedication in providing a product that resonates with the preferences of the Indian consumers, making Dalda Vanaspati a cherished choice in households across the nation. I would also like to take this opportunity in congratulating the other brands that have been bestowed with this recognition and also thank the MarksmenDaily Group for their extensive research to bring forth brands that reside in the hearts of the common man of this country. ”