Mumbai: The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray.

The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in experiential marketing for Cadbury Celebrations - Shah Rukh Khan My ad.

After bagging the coveted Cannes Titanium last year and an Effie APAC this year, Ogilvy India now adds the Global Grand Effie to their cap for the Shah Rukh Khan My Ad campaign.

A first-of-its-kind Diwali campaign where Ogilvy India and Cadbury Celebrations worked together to extend a helping hand to small businesses across India that were struggling hard to survive the pandemic’s crippling effects.

How? Through a timely and purposeful mix of data and generative AI, the Cadbury Celebrations Ad featuring India’s biggest brand Shah Rukh Khan doubled up as a personalised ad promoting countless small businesses.

Ogilvy India deputy chief strategy officer Ganapathy Balagopalan said, "Christmas has arrived early for Ogilvy India, and we are delighted. It's taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for."