Mumbai: In a quintessential unison of the finest in fashion and the best in technology, India’s fastest growing smartwatch brand Pebble has partnered with Pepe Jeans London to introduce a limited special edition Bluetooth Calling smartwatch. The Pebble X Pepe smartwatch re-imagines the timeless allure of denim for your wrist. An epitome of design and style, the smartwatch dons denim-leather straps and silicon sporty straps with an eye-catching infinite 1.39” HD display and 600 Nits brightness. Priced at Rs 1999, Pebble X Pepe Jeans smartwatch is available on pebblecart.com, pepejeans.in as well as Flipkart & Myntra. It is also available at exclusive Pepe Jeans stores across the country.

“The association with Pepe Jeans is a landmark one from Pebble’s as well as our consumers’ perspective. It is time we don our fashion & style statement everyday on our wrist while leveraging cutting-edge wearable technology to enhance our lives. It is our innovation designed to suit your style and redefine seamless connectivity,” said Pebble co-founder Komal Agarwal on the launch.

Speaking about the brand’s latest move, Mensa Brands founder & CEO Ananth Narayanan said, “This new partnership yet again manifests Pebble’s unfazed commitment to meeting the needs as well as aspirations of young Indians. Innovation is the key driving our relentless endeavour to bring the best of wearable technology on everyone’s wrists. We are proud of the association with an iconic denim brand like Pepe Jeans.”

Adding to the sentiments, Pepe Jeans London MD & CEO Manish Kapoor said, “Pepe Jeans has always been synonymous with denim & lifestyle fashion. With smartwatches swiftly becoming an indispensable part of our fashion & lifestyle statements, we joined forces with Pebble to offer the best to our evolving Indian consumer base. This is an iconic partnership of fashion and technology.”