Mumbai: New Delhi is a student hub, a plethora of young adults who come here to pursue their education and in search of their dreams. Away from their families and the comfort of their homes, these students reside as Paying Guests, or in Hostels in student hubs like Mukherjee Nagar, Rajendra Nagar, Lakshmi Nagar. More often than not, course commitments or financial challenges prevent these students from being with their families and loved ones on the most auspicious festive occasion of the year. As India celebrates the biggest annual festival- Deepawali, India’s leading telecom operator Vi embraced the spirit of inclusivity with a special initiative for young students in Delhi.
Vi’s recent campaign Be Someone’s We showcases that even a small gesture is enough to make someone feel less left out, less lonely and cared for. Inspired by this concept, Vi’s Deepawali initiative sought to engage with and spread festive cheer amongst young students in Delhi. Vi tied up with popular RJ Naved for its Deepawali initiative in the city.
RJ Naved paid surprise visits to popular student hubs/areas in Delhi and invited them to Vi's Diwali activity setup. Naved placed surprise calls to the parents of the students to pass on his Diwali wishes. He also engaged with students through multiple activities to infuse the festive spirit, like Rangoli competition and his signature "Murga" prank. Students were also engaged in a unique activity involving "Cards of Connection,” a Be Someone’s We themed playing cards deck that had a unique challenge on each card. The cards encouraged the students to connect with their loved ones and feel connected with them despite the physical distance. in their festive ethnic attire, the students set the stage ablaze with a Ramp walk, electric dance performances, and melodious musical performances.
Naved also distributed sweet boxes among the students on behalf of Vi. The added sweet twist was that three lucky students won ‘Ticket to Home’ making their celebration more memorable.
Extending his Deepawali Greetings to the residents of Odisha, Vodafone Idea operations director- North Arvinder Singh Sachdev said, “Festivals are a time for families to get together…. but not everyone is as fortunate. Like thousands of Students, who travel miles away from home to Delhi with a vision to make a bright future for themselves but haven’t been able to go home to their loved ones. This Deepawali, Vi decided to practice inclusion and togetherness as per the cadence of our campaign Be Someone’s We and bring smiles to the faces of these students. On this auspicious festive occasion, we urge every citizen to do their bit and bring a little joy to someone. Together, we can ensure that everyone has a truly Happy Deepawali and no one feels left out or lonely”.
‘Be Someone’s We’ reflects the collective effort to extend the joy and warmth of Deepawali to those who may be deprived of it due to various circumstances. It underscores the commitment of Vi to share the spirit of togetherness and inclusivity with all members of society.
