October 2023 - College Vidya, a one-stop solution for making informed online education choices, is thrilled to announce its exciting new campaign featuring the talented actor Mayur More, renowned for his role in the popular web series "The Kota Factory." The primary objective of this campaign is to bring to the forefront the pressing issue of unwarranted opinions students are met with from relatives, peers, family members, and acquaintances regarding their education and career choices. Through a monologue, the campaign provides a commentary on the multiplicity of voices and opinions affecting the career decisions of students.
The campaign's highlight is a captivating video where Mayur More engages in a candid conversation about the importance of making informed career decisions. The video commences with More's makeup artist sharing his thoughts on More's acting skills, a subtle commentary on the opinionated voices all around us. In India, on a similar note, individuals often face difficulties due to the constant stream of unsolicited opinions regarding their career paths. The campaign aims to put forth the frustrations and undue pressures that the students face because of such influences and opinions, highlighting the crucial role of professional guidance and unbiased mentorship. This aligns with the brand’s vision - Chuno Wahi Jo Hai Sahi - of providing the right information to students to help them make informed career choices and decisions.
Recognizing the need for expert guidance in making informed career choices, the brand aims to provide aspiring students with invaluable support. The platform offers unbiased comparisons between universities, along with authentic student reviews and ratings. By providing a comprehensive database of information, College Vidya empowers students to make well-informed decisions about their future.
"We are thrilled to have Mayur More on board for this campaign," said College Vidya co-founder, and COO Rohit Gupta while speaking about the announcement. "His popularity and relatability among the youth make him the perfect advocate for our cause. With his support, we hope to reach and inspire countless students in their journey toward a successful career."
The campaign aims to raise student awareness about the importance of informed educational choices in a long-term career journey. It promotes College Vidya's professional services, guidance, counselling, and course comparison options, promoting research and understanding of the best courses and universities for students.
