Lenovo India's new consumer brand campaign unlocks the power of tech

Mumbai: Lenovo, the global technology powerhouse, has launched an all-new brand commercial as part of its recently released campaign with the primary objective of enhancing its preference among potential customers. The campaign showcases Lenovo’s range of products highlighting its key features.

The campaign aims to integrate all of Lenovo's consumer portfolios under its master brand - Legion, Yoga, and IdeaPad and establish Lenovo as a frontrunner in the realm of innovative technology in consumer minds. The campaign slogan "You’ll wish everything was a Lenovo" highlights Lenovo's cutting-edge features like Smart Login with Infrared Camera, Military Grade Durability, and High-Performance Cooling with Lenovo Coldfront Technology.

Lenovo India marketing director Chandrika Jain commented, "Our Masterbrand campaign signifies Lenovo's commitment to Smarter tech to all. The underlying message is simple– once you have experienced Lenovo’s technology, there’s no going back. We aspire to be the go-to choice for consumers seeking top-notch features in their products”

The campaign targets a wider audience, particularly Gen Z and millennials, to position Lenovo as a benchmark for exceptional performance and innovation in the mainstream tech category.

“When it comes to really good tech, there’s nothing that beats Lenovo. So much so that once you’ve experienced Lenovo, there’s really no going back. And we used this truth to craft a fun, contemporary campaign around the rallying cry - You’ll wish everything was a Lenovo.” stated, Leo Burnett GECD Mayuresh Dubhashi.

The campaign builds Lenovo’s consumer brand with a direct approach to gain preference and augment its premium market share.

Customers can also avail an unbeatable opportunity to purchase a new Lenovo product or upgrade their existing one at a remarkable value with Lenovo’s Festive Offers. There are consumer-friendly EMI schemes, ten per cent cashback in partnership with select banks, and exchange benefits of up to Rs. 10,000. Also, for just Rs. 2,999, customers can secure a three-year onsite warranty, three years of premium care, and three years of Accidental Damage Protection.

With this campaign and offers Lenovo will be able to build stronger recall among millennials and Gen Z audiences.

Catch the latest ad films here:

Lenovo Legion | Play it cool