Mumbai: LALIGA’s corporate channels continue to post strong growth since being set up in January earlier this year. Less than a year on from creation, the X (formerly known as Twitter) account has almost 160,000 followers, more than the corporate accounts of other leading sports institutions such as the NFL, NHL and MLS. The Telegram channel, meanwhile, has grown impressively to over 9,100 followers.

These LALIGA channels offer corporate and institutional content, showcasing the organisation’s reach beyond the football field. LALIGA institutional events, press conferences, announcements and even the competition are covered in full through a variety of formats including videos, photos and infographics.

The corporate nature of the content complements LALIGA’s other web and social media channels, which offer sports content relating to LALIGA competition and its clubs.