Mumbai: For over seven decades, Filmfare has been chronicling remarkable accomplishments and milestones of the Indian Film Industry. The platform continues to lead the way in honouring cinematic and artistic brilliance. For the 69th edition of the Filmfare Awards, which is scheduled to be held on January 2024, Filmfare takes the celebrations to the Vibrant State of Gujarat. One of the core objectives of this partnership seeks to establish Gujarat as a global centre for tourism, investment, and a thriving hub for cinematic production.

The inaugural Filmmakers' Round Table took place at the Taj Lands End in Mumbai on 11 October where the event served as a significant precursor to the Filmfare awards. Spearheaded by The Times Group managing director Vineet Jain, Filmfare played a pivotal role in fostering the growth of the Indian film industry. It achieved this by convening a distinguished panel of attendees.

Leading this high-profile gathering was the Gujarat chief minister Bhupendrabhai Patel, who headed a high-powered delegation from the Gujarat Government. Accompanying him was the Tourism of Gujarat minister Mulubhai Bera, as well as other key policy makers and officials from the Government of Gujarat.

The film & entertainment industry was well-represented, with prolific filmmakers such as Imtiaz Ali, Aanand L. Rai, Boney Kapoor, Om Raut, Mukesh Bhatt, R. Balki, Jayantilal Gada, Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikkhil Advani, Ramesh Taurani, Madhur Bhandarkar, Apoorva Mehta, Raj & DK, Harshavardhan Kulkarni, Venky Mysore, Aparna Purohit, Anand Pandit in attendance, among others. The session was deftly moderated by the actor Kubbra Sait, who skillfully guided in-depth discussions that shed light on Gujarat's comprehensive support systems for filmmakers.

The Round Table event underscored Gujarat's unwavering commitment to becoming the ultimate destination for filmmaking and film production. This commitment is substantiated by their world-class infrastructure, enticing incentives, and a comprehensive cinematic policy.

Patel commented, "Our collaboration with Filmfare signifies Gujarat's vision to be at the forefront of cinematic excellence, and this Round Table is a significant milestone towards achieving that goal. We are committed to providing the necessary infrastructure, incentives, and support to ensure that Gujarat becomes a preferred destination for filmmakers from across the world."

Tourism of Gujarat minister Mulubhai Bera said, "Gujarat's rich cultural heritage and diverse landscapes have always been a source of inspiration for filmmakers. We are excited to partner with Filmfare to promote Gujarat as a thriving hub for cinematic productions. With a welcoming atmosphere, breath-taking locations, and robust support systems, Gujarat offers filmmakers a unique canvas to bring their artistic visions to life."

Jain commented, " The Government of Gujarat has been unwavering in its dedication to offer filmmakers the necessary support, infrastructure, and policies. We are proud to be a facilitator in bringing together the entertainment industry and a canvas like Gujarat for painting their stories on.”