Mumbai: In the ever-evolving world of digital marketing, staying ahead of the curve is key to success. One strategy that has been gaining momentum in recent years is the use of "Threads" on social media platforms. Threads are a series of connected tweets or posts that allow brands and influencers to tell a more extended and engaging story. When used effectively, Threads can be a powerful tool for boosting visibility, engagement, and ultimately, propelling brands and influencers to stardom.

At the heart of every compelling issue, Threads is a well-crafted narrative. Brands and influencers can use threads to share their stories, values, and expertise in a more cohesive and immersive way. They can take their audience on a journey, keeping them engaged from start to finish.

Lets see what the industry experts have to say regarding Threads…

Edited excerpts

Animeta CEO Devdatt Potnis

It is still too early to say whether Threads will be more impactful than Instagram, each one has their own unique advantages & in the long run, I think both of them will complement well from a brand/influencer perspective. Threads has the potential to be a valuable tool for brands and influencers who want to connect with their audiences on a more personal level, while Instagram's visual appeal provides a wider & popular reach.

NetSetGo Media co-founder Sundeep Rana

Threads enable you to interact with those who follow you in a more personal as well as transparent manner. Brands and influencers may utilise this kind of platform to interact with the majority of their devoted followers one-on-one. This can assist to strengthen ties and increase brand loyalty. Individuals may use Threads to offer unique material, sneak peeks, behind-the-scenes shots & promotions with a small number of followers. This could potentially make one's followers feel unique and inspire them to interact with your company in the future. It might be a useful tool for gathering input from a highly engaged audience. It may be used by brands for carrying out surveys, gathering feedback and obtaining insights about the goods or services they offer.

Digital Eminent founder Mukul Raj Sharma

When contrasted with Instagram, Threads has a lower base of users. To get the most out of it, one needs to first recognize and interact with your most devoted fans, who will probably utilise the app. Threads may be used by influencers to partner with businesses or communicate with their fans in an interpersonal manner. It may be an efficient venue for holding Q&A sessions, AMA sessions  or possibly exclusive giveaways. It may be used to communicate critical news and updates to your most devoted followers, ensuring that they get the info directly and swiftly. Brands and influencers may also use Threads' Stories feature to tell interesting stories while sharing their journey among their core following

In the end when executed thoughtfully and strategically, Threads can propel them to stardom in the competitive digital landscape. So, whether you're a brand looking to tell your story or an influencer wanting to engage your audience, consider embracing the power of threads and watch your online presence soar to new heights.