Mumbai: On the occasion of World EV Day (9 September), BluSmart, a pioneer in India's electric vehicle revolution, unveils its heart-warming campaign titled 'Drivers Of Change’. This initiative pays tribute to the unsung heroes behind the wheel – BluSmart's dedicated driver-partners who have played a pivotal role in the company's mission to decarbonize urban mobility.

The 'Drivers Of Change' video was conceptualized by BluSmart's in-house team along with Cellar Door Productions. It offers a compelling glimpse into a day in the life of these driver-partners. It goes beyond showcasing their daily routines; it captures the spirit, commitment, and passion they bring to their work. These driver partners are not just chauffeurs; they are the true champions of India's EV revolution.

BluSmart's journey has been powered by these remarkable individuals who have traversed the streets of Delhi NCR and Bengaluru, ensuring comfortable, eco-friendly rides for users every day. On World EV Day, BluSmart expresses its deep gratitude to these #DriversOfChange, who have collectively saved over 20 million kgs of CO2 emissions, completing more than 270 million clean kilometers.

The video highlights the human side of the EV revolution by focusing on the people who drive it forward. It showcases how these driver partners have not only contributed to BluSmart's success but also experienced life-changing transformations through their association with the company.

The 'Drivers Of Change' video was rolled out on social media on 9 September.