Mumbai: As per sources familiar with the matter, Kingshuk Mitra has been appointed as the new ad sales head of Star Sports by Disney Star. Mitra takes over from Ambarish Bandyopadhyay, who resigned from the company in March and has since joined ESME Consumer as head of sales and distribution.

Earlier, Mitra was the COO, APAC at Essence Media. Mitra has over two decades of experience in the industry, having held positions such as managing director at Maxus, Philippines, and having worked for companies including Madison and Emami.