Mumbai: Caprese, a premier women’s affordable luxury handbags and accessories brand, is excited to announce it is embracing new-age tech with the adoption of artificial intelligence or AI-generated creatives to showcase its newest collection of handbags - the ‘Emily in Paris’ collection in collaboration with Viacom 18. This move makes Caprese one of the first brands in India to bring together the worlds of tech and fashion by leveraging AI to showcase the launch of its new range of products.
The integration of AI-generated images to feature its iconic ‘Emily in Paris’ collection of bags in its marketing and communication strategies will see Caprese push the envelope when it comes to traditional fashion communication. This fresh and innovative approach creates a unique, cohesive and immersive visual narrative that seeks to reinforce the brand’s identity as a forward-thinking and technologically-advanced fashion label.
Additionally, AI provides endless possibilities for experimentation, enabling the brand to explore new patterns, colours and design elements that resonate with customers. And with this seamless fusion of new-age fashion and new-age technology via AI-generated images, Caprese endeavours to break creative barriers to deliver exceptional, holistic brand experiences to its customers. Not only that, but such integration also aims to bridge the gap between fashion and pop culture. The AI-generated creatives perfectly capture the collection’s Parisian essence alongside each piece’s effortlessly chic aesthetics and elegant design, attracting fans of the ‘Emily in Paris’ web series and fashion-forward individuals alike and thereby revolutionising the fashion industry at large.
Caprese Business Head Pushpita Gaur said, “Our commitment to staying ahead of the curve in the ever-evolving fashion landscape goes hand in hand with our dedication to exploring and being at the forefront of cutting-edge technologies that can match the ever-changing trends. Likewise, we are constantly seeking innovative ways to engage with customers. With AI-generated images effectively showcasing not only the style testament of our brand but the smooth integration of new-age tech and fashion, we are not only demonstrating our visionary outlook but also paving the way for a visionary approach to fashion, where innovation and style converge”.
Today, more and more brands are shifting towards AI to make their voice heard and stand out from the clutter. The global AI in fashion market size is expected to grow from USD 228 million in 2019 to USD 1,260 million by 2024 at a compound annual growth rate (CAGR) of 40.8 per cent during the forecast period. And with customers’ demand for a personalised experience, amongst other factors, AI integration and AI-powered solutions are poised to become an inseparable part of the fashion industry in the future.
Caprese’s newly launched ‘Emily in Paris’ collection, showcased via AI-generated images, is accessible exclusively through the brand’s website and official social media platforms.
