Mumbai: Storia, young India’s favourite beverage brand, had been found cheering loudly for the 13 edition of the IBA Women’s World Boxing Championship hosted in New Delhi by the Boxing Federation of India from the 15 to 26 of March 2023. This is known to be one of the most prestigious sports events, globally, witnessing a participation of approximately 600 women boxers and team officials from over 75 countries.

Collaborating with the International Boxing Association, Storia extended its support towards women’s participation in sports. This event is a curtain raiser for women boxers of the country towards the goal of Olympics 2024.

Storia foods and beverages chief marketing officer Shalin Desai stated, “It was a momentous occasion for Indians to host this prestigious event in our country. Associating with IBA and witnessing the event closely is a milestone for our brand as it naturally fits into our objective of promoting a healthier lifestyle along with lending support to the sports fraternity. It is exciting to witness the revolution of women’s combat sports gaining steady recognition in our country and Storia will always stand by this momentum that empowers women athletes in India and across the globe”.