Mumbai: With an aim to further strengthen brand positioning and commitment to consumer centricity, Metro Brands Ltd., India’s fashion footwear retailer, has appointed Deepika Deepti as senior vice president - marketing.
Listed among the top 100 leaders in India by Luxebook for 2020, Deepti will work alongside managing director Farah Malik Bhanji and CEO Nissan Joseph of the eight-decade old footwear brand to spearhead the company’s marketing mandate. Deepti brings to the business an extensive 18 years of experience with the retail industry and has been known for building brands.
At Metro Brands, Deepti will help steer the company through its vision of being a leading new-age Indian footwear retailer with a strong omni-channel presence across the country by strategically strengthening the brand portfolio. Her understanding of product, business acumen and skills of the new age marketing tools, like social & digital, collaborations with celebrities like Ranveer Singh, Pharrell Williams, Stan Smith led her to her biggest wins at adidas by leading a revolution of sneaker culture in India with adidas Originals. Deepti’s decade-long stint with adidas is testimony of her in-depth knowledge of the footwear industry and her capability to boost the revenue growth of a brand.
Prior to joining Metro Brands, last year Deepti was CEO & chief marketing officer at Camp SMA and worked with brands like Veg Non-Veg as well as the contemporary luxury clothing brand Bhaane (2020-21), where she played an integral part in expediting growth of e-com at bhaane.com. As former director brand activation, emerging markets at adidas, Deepika spent a decade gaining in-depth knowledge of Indian and international retail markets to strategically grow the business. Her trophy brands during her stint there included adidas Originals, Yeezy, Statement & Neo across India and emerging markets.
“It is an honor to be part of a celebrated legacy company like Metro that has stood the test of time. In my current role here, I look forward to upholding and elevating the company’s many brands by building cultural relevance and value for each of them. My focus will be to keep pace with marketing innovations and continue to build brand aspiration,” said Deepti.
Metro Brands currently operates 720 stores in 160 cities as well as multiple websites and dedicated pages across major Indian e-commerce marketplaces. Metro Brands has brands like Metro Shoes, Mochi, Walkway under its banner and operates retail stores for FitFlop, Biofoot and Crocs exclusively in India.
