Mumbai: PNG Jewellers, one of India's  jewellery brands, has announced the signing of Madhuri Dixit as its brand ambassador for the next two years.Dixit will represent the brand globally and across India. Dixit was previously the brand ambassador for PNG Jewellers for a two year period.

PNG Jewellers has been crafting exquisite jewellery for nearly two centuries and has 36 stores across India, USA and UAE. The brand offers a wide range of jewellery collections, including bridal, gold, natural diamond jewellery and silver jewellery.

Dixit will feature in PNG Jewellers' upcoming advertising campaigns, social media content, and other brand promotional activities, starting with the Gudi Padwa campaign.

"We are delighted to have Madhuri Dixit as our brand ambassador, and we look forward to working with her over the next two years," said PNG Jewellers chairman and managing director Saurabh Gadgil, ” Our association with Madhuri goes back a long way. She and her family have been our customers for many years. She is still India’s sweetheart and a dancing diva beyond competition. Her values are aligned to ours as well. This association will help us to strengthen our brand's image and consolidate our position in the Indian and global jewellery market. Her presence in our ecosystem is an invaluable asset as we move into the next phase of growth. PNG Jewellers will be launching at least five more stores in the next financial year."

Dixit said, "I am honoured to be associated with PNG Jewellers, a brand that is synonymous with craftsmanship, tradition, and elegance. I have always admired PNG Jewellers' stunning jewellery collections, and I am excited to be part of their journey once again. I look forward to representing the brand and connecting with PNG Jewellers' customers worldwide!"