Mumbai : The interconnection subscription agreement with the broadcasters was signed by MSO Kerala Communicators Cable Ltd (KCCL) in accordance with the Trai-mandated NTO 3.0 after UCN.
Now that the Trai's new rate order has been modified, KCCL has joined a growing group of MSOs, including Siti Cable, KAL Cables, Tamil Nadu Arasu Cable TV, and Thamizhaga Cable TV, that have agreed to negotiate interconnection agreements with the broadcasters.
Even as the legal dispute between cable operators represented by the AIDCF (All India Digital Cable Federation) and the broadcasters continues in the Kerala High Court, there now appears to be a rift within the cable fraternity in its fight against the broadcasters regarding signing the interconnection agreements under the NTO 3.0.
Den, Fastway Transmissions, GTPL Hathway, Hathway Digital, and other MSOs are among those that are still engaged in this conflict with the broadcasters.
Leading three broadcasters (Sony, Disney Star India, and Zee Entertainment) cut off their signals to nearly ten MSOs on February 19 who are AIDCF members.
Broadcasters are justifying the increase in price after a four-year hiatus. Cable operators, on the other hand, claim that the price increase is exorbitant and will raise consumers' monthly cable bill. They have also filed numerous petitions against the amended tariff regime in the country's high courts.
AIDCF claims that despite the fact that the case is in court, these major broadcasters disconnected their signals.
Meanwhile, AIDCF has warned advertisers, media planners, and ad agencies, against advertising on Disney-Star, Sony and Zee, because their recent actions have “deprived more than 25 million households across India from watching their channels since Saturday, 18 February 2023.
The federation claimed that the 25 million homes account for nearly 35 per cent of the pay TV market in India.
“Are you still getting the reach that you have paid for? Your advertisements are not reaching more than 200 million consumers across all states and Union Territories in India for the past three days. More than 46 billion minutes of viewing time are being lost per day across India on the largest cable networks in India including GTPL, DEN, Hathway, Fastway, In Cable, NXT Digital, Asianet, KCCL, UCN and many more. These networks cater to large audiences in HSM as well as South with dominant presence in Punjab/Haryana/ Chandigarh HP, UP Uttarakhand, Gujarat, Rajasthan, Maharashtra, West Bengal Odisha, Madhya Pradesh/Chhattisgarh, Bihar/Jharkhand, North-East, AP Telangana, Kamataka, Kerala, Tamil Nadu, etc,” said a release by AIDCF.
The industry body warns the advertisers to take an informed decision when they advertise on any of the channels including Star Plus, Zee TV, Sony.
