Mumbai: Pepsi on Tuesday announced that it has roped in Yash, the superstar, who shattered all geographical boundaries to become a force to reckon with and has had a hugely successful run at the box office. The disruptive partnership between Pepsi and Yash will become a huge topic of conversation amongst the youth of India.
The collaboration was ushered in by Yash as he posted a video of him taking a swig from a chilled Pepsi bottle confirming his love for the brand with his family of over 12 million followers as he says, 'I love you, Pepsi!’ Fans and consumers will soon witness Yash feature in Pepsi’s new TVC campaigns in a new avatar that are set to take over traditional and digital platforms across the country.
Pepsi has constantly reinvented and innovated itself to be a part of the cultural fabric of India. Yash, on the other hand, has been lauded for his fearless and bold persona in Kannada cinema and enjoys a massive fanbase across the nation. This blockbuster collaboration is all set to enthral consumers this summer.
Commenting on the association, PepsiCo India category lead, Pepsi Cola Saumya Rathor said, “We are thrilled to join hands with rocking star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connect and influence over the youth that cuts across geographies. Yash will be instrumental in deepening consumer connect as we look to expand the brand’s footprint. We are excited for Pepsi®’s journey in 2023 as we gear up to showcase the actor in an all-new avatar which is bound to leave fans pumped!”
Sharing his excitement on coming on board as Pepsi’s ambassador, Yash said, “I am exhilarated to engage with Pepsi and join them as the face of the brand. I believe in living life to the fullest, make most of each moment, and follow my passion unabashedly, which is synonymous with Pepsi’s philosophy. A collaboration as exciting as this is a great way to start the new year, and I can't wait for my fans to see me in an all-new avatar!”
Pepsi is available in single serve and multi serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
