Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 22 February - 7 March 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
ABN Amro
|
Madison
|
Carat
|
250 million
|
|
Health & Glow Clinic
|
P D Advertising
|
BEI Confluence (Kolkata)
|
NA
|
|
RMZ Group
|
-
|
Lintas Media Group
|
60 million
|
|
Siemens Ltd
|
Initiative
|
Media Direction
|
120 million
|
| Voltas AC‘s | Starcom | MPG | 60-100 million |
|
Creative
|
|||
| Boutique All Suites Hotels (Paul John Group) | - | Maitri Advertising Works (Chennai) | 30-40 million (combined) |
| KG Builders | - | ||
| Space Hospitals - Telemedicine initiative | - | ||
| TAFE tractors (MF 5245) | - | Maitri Advertising Works (Chennai) | 25-30 million |
| Cox & King‘s (outbound business) | Law & Kenneth | Saatchi & Saatchi | 100-120 million |
| Euro innerwear (Rupa) | - | O&M (Kolkata) | 50 million |
| First Trust Health Care (Chain of Hospitals) | - |
Bates David Enterprise (Kolkata) | 20 million |
| Frankfinn Institute | - | Saints & Warriors | NA |
| Parachute Coconut Oil (Bangladesh) | Unitrend |
Bates David Enterprise (Kolkata) | 40-50 million |
| RMZ Group | - | Lowe (Bangalore) | 60 million |
| Saregama India | - | Contract | 100-120 million |
|
Creative & Media
|
|||
|
Radio Today
|
-
|
Fortune Communications (Delhi)
|
130-150 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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