Mumbai: For the new channels project, Bharat Express has appointed renowned media professional Saurabh Sinha as an advisor and mentor. Sinha will act as a consultant & mentor for Bharat Express Media Group.

The duties assigned to Sinha are to create content and production strategies from concept to on-screen, bridging content, design, and technology together. He will be guiding and mentoring the team at Bharat Express in all aspects of operations, with particular emphasis on the development and launch of new channels.

Sinha, who has spent the past 25 years working with many top media houses around the world, has developed many properties across TV and digital platforms. He played a key role in the launch of Aaj Tak, Zee News, Star News, CNBC Awaaz, and Star Sports 1, 2, 3. He was also involved in launching the Pro Kabaddi League, the Indian Hockey League, the Indian Soccer League, and many other prestigious projects spreading across TV and the digital world.

Speaking on the appointment, Bharat Express CMD Upendrra Rai said, "Sinha is a media veteran who has helped create successful brands in the media and entertainment space. We are delighted to have you as our guide in this endeavour and help us become one of the top media brands in the country."