Mumbai: Indian two-wheeler industry icon Bajaj Pulsar has modernised its line-up with the new Pulsar N160. To evoke 'thrilling' emotions, the brand has joined forces with Ogilvy India to inspire 12 social media content creators to create their own, one-of-a-kind rendition of thrill, the #CreatorsOfThrill.
The campaign goes beyond the stunting and biking communities; it connects the next-gen Pulsar riders by engaging with non-auto creators to share their passion for the Pulsar legacy.
Conceptualised by Ogilvy's Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160’s thrill through a unique take on genres like graffiti, photography, and music.
The Pulsar N160 is a baton of inspiration, passed on from one creator to another as they publish their content, showing off their version of thrill amplified through a unique take. As the campaign concludes, the creators will then pass the baton to the audience, asking them to create their own thrill.
