Mumbai: Dabur India has launched Dabur Vedic Tea, marking its entry into the premium black tea market. Packed with the goodness of over 30+ ayurvedic herbs, Dabur vedic tea provides various health benefits and helps boost immunity.

Announcing the launch, Dabur India marketing head of health supplements Prashant Agarwal said, "After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product, Dabur Vedic Tea: Packaged Black Tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri, and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs. It will give you a cup of tea that is irresistible in taste, aroma, and colour."

Dabur Vedic Tea contains ayurvedic herbs like tulsi, ginger, cardamom, etc. These real herbs are distinctly visible in the tea leaves, and it does not contain any flavors. This perfect blend re-energises the body, relieves stress, and boosts immunity, giving consumers three major health benefits, Agarwal said.

"We have launched the most critical and important ingredient in every Indian household kitchen. Dabur Vedic Tea is made from a curated blend of premium tea leaves. We profoundly look at ‘digital smoke signals,' take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand, and craft our proposition accordingly. It's a sheer delight to launch this product, & I believe the Vedic Tea will be immensely loved by consumers," Agarwal added.