Mumbai: Amazon Pay has unveiled the second leg of its digital campaign "#AbHarDinHuaAasan" to celebrate the way digital payments simplify the lives of millions of merchants across the country.
Over five million merchants have now signed up for the Amazon Pay for Business app since its launch. The campaign film portrays day-to-day instances where merchants experience the convenience of Amazon Pay and underscores the simplicity of using payment tools to enable customers to pay anyone, anywhere, effortlessly, and get instant rewards.
The "#AbHarDinHuaAasan" campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their businesses efficiently. It also shows the ease of credit access via the Amazon Pay ICICI Co-Branded Credit Card, which enables its customers to expand their budget instantly. Furthermore, it showcases how local store owners can grow their businesses with the Amazon Pay for business app through features such as account reconciliation and more.
Speaking about the campaign, Amazon Pay India whole-time director Vikas Bansal said, "Our aim is to simplify lives and fulfil aspirations by solving the payments and financial needs of every Indian. We make digital payments trusted, convenient, fast, and frictionless, and enable the widest choice of payment options for both our merchants and customers. Our continued focus is to empower SMBs and micro-merchants through payment tools and solutions that help enhance their digital payment experience across multiple customer touchpoints. "#AbHarDinHuaAasan" is our endeavour to raise awareness and further strengthen the need for the adoption of digital payments and encourage every merchant and customer, old or young, to transact seamlessly."
The first part of the #AbHarDinHuaAasan campaign launched in 2021, showcasing the ease of using digital payments post-pandemic and its impact on millions of customers and merchants. The film brought out the convenience, safety, and ubiquity of Amazon Pay and how it inspires small and micro business owners to seamlessly start adopting digital payments.
