Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 10 - 23 August 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Arvind Brands
|
The Media Edge (TME)
|
Maxus (Bangalore)
|
150-200 million
|
|
BSNL
|
-
|
Media Direction
|
700 million
|
|
Nai Dunia (print)
|
-
|
Motivator
|
100 million
|
|
Nippon Paint India
|
-
|
Mediaedge:cia (MEC)
|
100 million
|
| Nutrine brands (Eclairs,Superstar & Maha Lacto) |
- | Madison Media | 60-70 million |
| RICOH India | Starcom | Media Direction | 80 million |
|
Creative
|
|||
| Alitalia Airlines (corporate affairs) | - | daCunha Communications | 20 million |
| BSNL (bfone & broadband) | - | Euro RSCG |
300 million |
| BSNL (corporate & CellOne) | - |
Grey Worldwide |
400 million |
| Henkel (Laundry care) | RK Swamy/BBDO | Mudra Communications | 100 million combined |
| Henkel (Home care) | TBWA India | ||
| HT Music and Entertainment Co. Ltd. | - | Lowe (Delhi) | 180-200 million |
| Moolchand Medcity |
- |
Vyas Giannetti Creative (VGC) |
NA |
| Nippon Paint India |
- | Fortune |
100 million |
| Nutrine brands (Eclairs,Superstar & Maha Lacto) |
Rediffusion DY&R |
Mudra Communications |
60-70 million |
| Oberoi Constructions |
- | Madison Creative (Mumbai) |
20 million |
| Xbox 360 Game & Entertainment (Microsoft ) |
- | McCann Erickson |
NA |
| Yatra Online |
- | David |
110 million |
| Zandu Kesari Jeevan |
- | Madison Creative |
70 million combined |
| Zandu Chyawanprash |
Euro RSCG |
Law & Kenneth | |
|
Creative & Media
|
|||
|
Dhanus Group (telecom, logistics & BPO)
|
-
|
Brand Portrait (Chennai)
|
NA
|
|
Goel Premium TMT Rebar (SBMPL)
|
-
|
Mudra Communications |
50 million |
|
Hello FM (Malar Publications)
|
-
|
TBWAIndia
|
30 million
|
|
Heritage Foods India
|
-
|
Orchard Advertising | 50-60 million |
|
Flying Machine |
-
|
||
|
Mr White detergent (Henkel)
|
-
|
Mudra South
|
NA
|
| W (Women‘s apparel) |
Rediffusion DY&R |
G3 Communications (Delhi) | NA |
| India Today Group‘s Lifestyle Magazines |
Publicis India | ||
| Ansal APIL (real estate) |
Everest | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
|||
