Mumbai: Mattel has renewed its licensing partnership with The Pokemon Company International in the building sets category. Through the agreement, Mattel will continue to produce Pokemon toys and building sets under its Mega property.

As a partner to The Pokemon Company International and by way of its Mega brand, Mattel has over the years produced buildable characters, playsets, building blocks and sets featuring some of the most popular Pokemon in the beloved entertainment franchise, such as Pikachu, Bulbasaur, Charmander, Squirtle, Gyarados, and Eevee. Following a strong response from consumers, the continued partnership between Mattel and The Pokémon Company International means they can create new Mega products for Pokémon fans for years to come.

“The Pokemon Company International has built an incredible franchise for more than 25 years. We are proud to continue creating amazing products that allow fans to build and experience everything they love about Pokémon,” said Mattel senior vice president of entertainment partnerships Nick Karamanos.

“Mattel continues to be an ideal partner in helping us deliver fun and innovative ways for fans to engage with Pokemon through construction play. Toys play an integral role in the Pokemon brand’s goal of bringing the joy of the brand to all types of Trainers, and we look forward to our renewed collaboration in supporting this mission,” said The Pokémon Company International senior director of licensing and promotions Amy Sachtleben.