Mumbai: Publicis Worldwide India, the full-service creative agency from Publicis Groupe India, has strengthened its creative team by appointing Srijan Shukla and Pratheeb Ravi as creative heads. The duo will be based out of Mumbai. Their mandate would be to reinvigorate and amplify creative offerings while delivering integrated solutions that effectively solve the client's business challenges.
Commenting on the new additions, L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said: "Publicis Worldwide India has created some memorable campaigns over the years for many brands like Zee, Nerolac, Škoda, Heineken, HDFC MF, Maggi, Maruti and many more. Creative leadership at PWW has always been highly respected and admired. To fill such big shoes, we couldn’t have brought better people and talent than Srijan and Pratheeb. They are the ideal team to take the legacy forward and keep telling amazing stories for our wonderful clients."
Pratheeb Ravi joins Publicis Worldwide India from Ogilvy India, where his last role was as group creative director. He has also had fruitful stints with other agencies, including Lowe MENA & Contract Advertising, where he managed creative work for clients across a host of sectors, including telecom, FMCG, travel & tourism, OTT, retail, etc. Some of the brands he has worked on include Tata Sky (which was rebranded to Tata Play), Maaza, Minute Maid, Tata Salt, Ferrero, Nutella, Cadbury Unity Bar, Unilever OMO, Lifebuoy, Axe, The Economist, ICC T20 World Cup, HotWheels, Westside- Retail fashion, Unilever Hamam, WildStone Deodorants, Tata Indicom and Club Mahindra Holidays to name a few.
Srijan Shukla joins the agency from Ogilvy India, where his last role was as group creative director. He has also worked for a number of agencies, including DDB Mudra, Leo Burnett, and Tilt Brand Solutions, where he was instrumental in facilitating creative work for a wide range of clients in industries such as automobiles, Fintech, Broadcast Media, OTTs, DTH, Banking & Finance, Fantasy Games, Retail, FMCG, and others. Some of the prominent brands that he worked on include Tata Sky (now Tata Play), Dream11 IPL campaigns, Maaza, Minute Maid, Sony LIV launch, Zee rebranding, IPL for Sony Max, etc. He was instrumental in the rebranding exercise of Tata Sky to Tata Play and also for Dream 11—"Yeh apna game hai" and "Yeh game hai mahaan" campaigns.
Welcoming the duo to the agency, Publicis Worldwide India MD Oindrila Roy shared, "We are lucky to have Srijan and Pratheeb, a duo who have a rich body of work and are still hungry to do a lot more. Publicis Worldwide India has a rich heritage of creativity and they are perfect for taking the legacy forward and establishing the agency as one of the most powerful creative outfits in the industry."
On joining the network and the road ahead, both Pratheeb Ravi & Srijan Shukla added, "We are excited to begin this journey with a bunch of incredibly talented and hard-working people with an irresistible creative energy. The goal will be to align with the vision that Paritosh and the team have set for the agency and put out work that will blend creativity, technology, data and culture to create truly unique solutions for our clients. We also want to create a space where the creative talent can come and express themselves freely."
