Mumbai: Amazon India has announced the third edition of "#DeliverThanks," a campaign to encourage customers to extend their gratitude and thank delivery associates across the country.

Through this campaign, Amazon India aims to acknowledge the efforts of tens of thousands of delivery associates across all e-commerce companies who work tirelessly to make the festive season more joyous, hassle-free, and memorable for all customers.

This edition of the campaign urges customers to thank the delivery associates by posting thank you messages on social media to create India’s longest thank you note. The message could be a drawing on paper, a self-composed poem, or a song, among other creative ways to express their gratitude. Customers must then photograph or record a video of the thank you message and post it to their social media accounts with the 'hashtag DeliverThanks' and tag Amazon handles.

The contest will be live from 6 to 20 October and the most creative entries will win Amazon gift cards. 

Commenting on the campaign, Amazon India director of customer fulfilment, supply chain & transportation services Abhinav Singh said, "We are grateful to the tens of thousands of associates who go above and beyond to bring smiles on the faces of our customers during the festive season. This campaign is a celebration of all those who are part of the fulfilment and delivery network. Thousands of messages and well wishes were sent to our associates last year during the second edition of the "#DeliverThanks" campaign. This year, we urge customers to extend their gratitude to these associates across the retail and e-commerce industries in India. Through this campaign, we would like to share with associates the appreciation of the people of India."

This edition of the campaign by Amazon India has been launched with a digital film that shows customers supporting and appreciating the continuous efforts of delivery partners who are always available to help consumers with their hunger pangs, medical emergencies, grocery shopping, or festive shopping. The video also gives customers ideas on how they can express their gratitude towards delivery associates by posting their thank you messages via video, tweets, and posts on social media. This is aimed at encouraging the audience to participate in the campaign.