Mumbai: Meesho recorded 87.6 lakh orders on the first day of its festive season event, 'Mega Blockbuster Sale.' This is the highest number of orders recorded by the company on a single day. It reached 80 per cent from day one of the previous year’s sale.
On the first day of the 'Mega Blockbuster Sale,' tier two, three, and four cities accounted for 85 per cent of orders from Meesho. Reaffirming its continued commitment to underserved users with different needs around selection and affordability, the company saw consumers from deep corners of the country, such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur, and Ambikapur.
With a wide assortment of Rs 6.5 crore active product listings at the lowest prices, the sale exemplifies Meesho’s mission towards democratising e-commerce for everyone.
Fashion, beauty, personal care, home, kitchen, and electronic accessories were the top-selling categories on day one, while consumers bought everything from sarees to analogue watches, jewellery sets, mobile cases/covers, bluetooth headphones, choppers, and peelers in record volumes to fulfil their festive shopping aspirations.
Meesho’s industry-first initiatives like zero commission and zero penalty have been instrumental in getting India’s small businesses online. The first day of the Meesho 'Mega Blockbuster Sale' saw a 360 per cent increase in seller participation from the previous year, with nearly 75 per cent coming from tier two markets and beyond. Ahead of the festive season, Meesho created a robust training programme on its supplier learning hub and is educating sellers on everything from demand forecasting to order volume management.
Meesho chief experience officer of business Utkrishta Kumar said, "The 'Mega Blockbuster Sale' has started on a high trajectory with a very strong response on day one. This performance is a reflection of the unmatched value sellers and consumers get on our platform and a validation of our relentless efforts towards democratising internet commerce. We are humbled to have had a far-reaching impact in the deepest corners of the country, with 85 per cent of orders and 75 per cent of sellers coming from tier two or higher cities. We will continue to fuel the discoverability of hyperlocal businesses and products, empower MSMEs, and further boost accessibility and affordability for our heterogenous base of consumers."
