Mumbai: Balaji Motion Pictures has roped in Bhavini Sheth as the chief operating officer (COO). In her new position as head of the studio at Balaji Motion Pictures, Bhavini will be in charge of creating the new film slate, outlining the studio's business strategy, launching new revenue streams, and collaborating with a fresh group of talent. Bhavini will be working directly with Shobha Kapoor and Ektaa R Kapoor.

Balaji Telefilms joint managing director Ektaa R. Kapoor, said, "We are pleased to welcome Bhavini to our Balaji family and are confident that she is the right person to take the brand to the next stage of growth and newer heights. She is a seasoned leader with a stellar reputation. With the insights that she has gleaned through her successful tenure in the industry, she will surely add value to the company as the new COO of Balaji Motion Pictures."

For four years, Bhavini served as the head of business affairs for India at Amazon Studios. She was in charge of all business decisions and strategies pertaining to the original content in all languages, including popular series like The Family Man and Mirzapur and upcoming international shows like Citadel.

Balaji Motion Pictures chief operating officer Bhavini Sheth said, "Balaji Motion Pictures has always aimed to stay ahead of the curve and bring unconventional and heartfelt stories that stand out. The studio is one of the most renowned entertainment enterprises in the country, and I am honoured to be a part of their leadership team."

She further added, "Working with some of the strongest women leaders of our time and visionaries like Shobhaji and Ektaa, is indeed a valuable opportunity for me. Producing was always innate and this is the optimal time for me to venture into the movie business. I am excited and geared up to be starting this new journey with Balaji Motion Pictures."

Sheth brings with her extensive expertise in content production and over ten years of rich professional experience in the entertainment sector.

A practising lawyer who began her career with Naik Naik & Co., she later established her own firm where she advised and strategised business initiatives and mergers for some of the most renowned and successful talent, producers, and studios to establish valuation and intellectual property (IP).