Mumbai: Dentsu India has announced the appointment of Bhasker Jaiswal as chief operations officer, media. As a member of the executive team, he will report to Dentsu South Asia chief executive officer, media, Divya Karani.

In his new role, Bhasker will lead integration, transformation, and operational excellence agendas while driving innovations and excellence for Dentsu clients and businesses through its three media agencies: Carat, iProspect, and Dentsu X. He will work closely with Divya Karani to deliver business transformation, set up and standardise operations and systems, govern product leadership, and enable sustainable revenue growth.

With over 24 years of experience in the media and advertising industry across APAC (India, Malaysia, China, and Singapore), Bhaskar specialises in building solutions for advertisers and media companies across monetisation, research, and media investments. His key strength lies in understanding the ecosystem of consumers, advertisers, and media owners, as well as the decision-making heuristic. He is passionate about disrupting the current thinking and has developed industry-leading proprietary products that bring efficiency and effectiveness across geographies and clients.

Speaking on the appointment, Divya Karani said, "Bhasker joining the team here in India is another great step on our journey to become the go-to network of choice for brands in India. His impressive track record, savvy business judgement, operational excellence, and an innate understanding of people and their motivations make him ideal to lead our transformation and integration."

Bhasker Jaiswal commented, "I am excited to be joining Dentsu and being back in India, a big and complex market growing dynamically. I look forward to adding value by improving dentsu processes to impact client outputs as well as improving the lives of our biggest assets—our people."