Mumbai: With extensive experience in media, Madhu Soman is ready for his new stint at Zee Media as the new Chief Business Officer of its Wion TV channel. Having over 25 years of experience, he will drive the growth of Wion, mushroom it and provide selling solutions to the broadcaster.

Wion is happy to welcome Soman on its board for his knowledge and leadership skills, further supporting the channel to achieve greater heights. He worked with Bloomberg in Hong Kong as head of broadcast sales and as managing editor of Thomson Reuters where he was spearheading the video services. Soman was associated with Reuters as a journalist for 14 years. In the past, he has also worked with companies such as Spectranet, ANI and BiTV. With his high proficiency in journalism, Soman will aggressively support the editorial and business segment of the venture.

Zee Media president – group strategy and innovation Bibek Agarwala said, “WION has always focused on imparting unbiased news to the audience. I am pleased to welcome a leader like Madhu Soman, who brings years of experience in journalism, diverse expertise in managing business. Under his guidance, we are ready to scale new heights. Zee Media has grown from strength to strength and is set to deliver the best content to the audience.”

Madhu Soman said, “It’s an exciting opportunity to join a young and daring team of seasoned professionals. I eagerly look forward to leading the business team and extending my expertise to the editorial team to connect the dots, contextualize and bring out in-depth analysis of national and global issues.”

Madhu Soman is an Alumnus of Indian Institute of Mass Communication, Symbiosis International University and Kerala University.