Mumbai: Star Bharat unveiled a refreshed brand identity, with the tagline – ‘Dil Deke Dekho Zara’ to reflect the channel’s evolution. The channel also developed a new anthem that brings alive the new brand proposition. The new brand identity represents the emotion of following one’s heart, and aims to encourage viewers to fall in love and express themselves.

The channel also announced the launch of two new shows: Na Umra Ki Seema Ho, a unique love story of pure love that transcends all boundaries of age and social background and Ajooni, a beautiful love story between two drastically opposite people and their journey of falling in love.

These two compelling stories will strike a chord with the audience and examine the evolution of romantic relationships in modern-day India, from rural to major cities.

The new line-up of content will cater to every part of India and feature shows that will reinforce the brand promise.

The channel welcomes this change by positioning it as a one-stop destination for content themed around romance. The refreshed identity will reflect in its programming bringing to light stories of love and romance keeping universal relationships at the forefront.

The channel spokesperson said, “Star Bharat is at a juncture where it needs to reinvent and bring forth refreshed look and feel combined with renewed programming. Romance is a universal language and cuts across age, gender, culture and we are happy to progress in this space. We intend to make television viewing a cohesive experience for our viewers. With the new brand promise we will continue to offer compelling content and create characters and formats that resonate with the masses.”

Star Bharat’s programming celebrates the many facets of growing India, and the channel’s revamp is a celebration of love and connection. Reflecting the new thought, the programming is built from existing shows like Radha Krishn, Gud Se Meetha Ishq, Woh Toh Hai Albelaa to the recently launched Swayamvar Mika Di Vohti, Channa Mereya and Bohot Pyar Karte Hai, all of which emphasise on love and romance.