Mumbai: The newly launched Hindi GEC, Atrangii TV, has announced that shows will be available break-free, without any additional premium charges.

Audiences across the country can enjoy their favourite shows on the channel without any breaks and experience premium OTT-style viewing while watching a television channel with their family.  

This is the very first time that a Hindi GEC will run their entire programming line-up break-free without any premium subscription.  

Atrangii TV has come up with its first-ever pricing benchmark from 1 August 2022. The unique and varied content targeting different genres of audiences is the USP of the channel and hence makes it different from other GECs who prefer to showcase only regular family soap dramas. From historical and mythological to comedy and romance, Atrangii TV provides a varied range of shows for all its audiences.  

Speaking about a first-of-its-kind roll-out, Atrangii TV founder and group CEO Vibhu Agarwal said, “Since the launch of the channel, our endeavour has been to curate gripping, cutting-edge concepts with high production values. "We want our viewers, who are Hindi-speaking and understand audiences across the length and breadth of the country, to enjoy quality content. Adding to the experience, we want our viewers to enjoy premium viewing without paying anything additional. Hence, the Atrangii channel is break-free, which further enriches the viewing experience of the audience.”