Mumbai: Pinterest has partnered with India’s leading influencer marketing and creator management agency, WhizCo, for onboarding and managing content creators on the platform and helping build engaging communities on Pinterest.

As part of the collaboration, WhizCo has so far helped to onboard compelling content creators on Pinterest who actively create and share their inspiration with idea pins that enable Pinterest users to bring the ideas to life. Idea Pins are an organic pin format on Pinterest that features multiple pages of video and image content, created natively on the platform to tell a story and inspire Pinners.

WhizCo will also scale the number of content creators on Pinterest along with starting an expert project where professionals from various niches and fields will join Pinterest and provide valuable insights and informational content.

Commenting on the collaboration, WhizCo co-founder and CMO Prerna Goel, said “Pinterest has always been one of the most unique and inspiring platforms, and we’re proud that our collaboration with Pinterest is giving aspiring content creators a new way to build and grow on Pinterest, and ensuring that Pinterest is a place not just to be inspired, but a platform where people and creators can also publish content and inspire others.”

“I’m also excited about the experts’ project, which is another step in helping professionals publish great ideas and help others discover great informational content,” she added.