Mumbai: Indian domestic toy manufacturer Funskool India has acquired the licence to manufacture and distribute the action figure Chhota Bheem and other seven characters from the famed cartoon animation series.

Funskool has obtained the licence to launch the series of action figures from Green Gold Licensing & Merchandising India.

Green Gold Animation, which creates original Indian animation content has over the years transcended and established itself in licensing and merchandising, movie production and distribution, digital business, retail stores and events.

The parties state that this move proves that India is moving towards being “Atma Nirbhar” in manufacturing of quality toys. Funskool said that it has been leading the way in pro-actively and consciously choosing to promote the “Make-In-India” programme and the acquisition of Chhota Bheem & Friends has been a step in the right direction.

Funskool India CEO R Jeswant said, “We are excited to add Chhota Bheem to our well established manufacturing and distribution capabilities. Our existing scale and distribution network establishes an ideal platform to achieve the full potential of Chhota Bheem in India and will address the significant unmet needs of the portfolio of products.”

Green Gold Animation executive director & COO Samir Jain said, “When it comes to manufacturing high quality and toxin free toys for children, there is no substitute for Funskool in India. We are immensely pleased with licensing Funskool India with manufacturing and distributing Chhota Bheem and another seven action figures. With its expansive distribution network prowess, we are confident that Chhota Bheem Action figures will reach to every child in the country.”