Mumbai: Varsha Ojha has been appointed as the head of marketing and communications at Shemaroo Entertainment.

Varsha will take the lead in end-to-end marketing initiatives as part of her new position at the company. She will be in charge of brand strategy, digital marketing, and communication across all media channels.

Varsha comes on board with almost two decades of rich experience across the entire gamut of the media industry. Previously, she was the head of marketing and digital at Radio City and Mid-Day. She has launched several industry-first initiatives and been the recipient of numerous awards for her campaigns. Varsha will be taking up the marketing responsibilities from Rahul Mishra as he has taken up a new role in Shemaroo heading the web3.0 initiatives of the organisation.

Shemaroo Entertainment CEO Hiren Gada commented, “We are delighted to have Varsha onboard and welcome her to the Shemaroo family. Varsha comes with the same passion for entertainment as we all do at Shemaroo. Her proven expertise and high–performance track record, combined with her belief in the power of creativity will play a key role to take our brand a notch higher.”

Varsha Ojha said, “Entertainment has been very close to my heart and being part of Shemaroo is going to be an exciting new phase for me. I admire brands that constantly innovate and evolve with time and it’s an honour to work with Shemaroo which has been entertaining India for the past six decades. I am thrilled to take this role and look forward to working with the dynamic team to steer the brand’s growth aligned with its overall ambitions.”

Varsha has worked across media platforms ranging from print, TV, digital, and radio which includes Sony, Disney, Zoom, Hindustan Times amongst others.