MUMBAI: Logistics and grocery delivery app Dunzo’s head of brand Sai Ganesh has resigned. His next move is not known as of now.

Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.

Under his leadership, Dunzo created several viral advertising campaigns such as “Sri Fridgesh Coolkarni”, #GroceryKaDramaChodo campaign and “Learn Kannada Starter Pack”. The latest Dunzo QR code commercial that played out on viewers' screens during the IPL Finale, has also gone viral and has been quite successful for the brand, according to the company. Dunzo CEO Kabeer Biswas in a LinkedIn post said their traffic spiked 10 times in the hours the campaign was run.

On Ganesh’s departure, Dunzo CEO and co-founder Kabeer Biswas said, "We love Sai. We at Dunzo are so proud of everything that he and the Brand team have built over the last 4 years. He leaves behind an incredible legacy in pushing the boundaries on mediums & changing how brands can & should tell a story in today's age. I told Sai on his last day that Dunzo will always be a company that he built.”

“We are very excited about what he does next. So Long, Partner. At Dunzo, we will keep building and challenging the norms from here on. We are in it to build one of the most endearing brands to come from India, and will always keep pushing the boundaries of story-telling," he added.
Before joining Dunzo, Ganesh worked as AVP - marketing at Zomato where he was responsible for the growth and marketing of the company's membership service Zomato Gold (later renamed to Zomato Pro). He was in charge of the India, Portugal and UAE markets. In his more than decade-long career, he also worked at AB InBev India & South East Asia as a senior brand manager, Hanes and TVS Motor